Instagram whatsapp messenger many10/17/2023 ![]() “They’re reaching out for help, to find products and services, and to buy anything from big-ticket items to everyday goods. Already more than one billion users connect with a business account across our messaging services every week.” View all newsletters Sign up to our newsletters Data, insights and analysis delivered to you By The Tech Monitor team Sign up hereĮarlier this year, Zuckerberg announced: “The best business experiences meet people where they are. Gartner analyst Daniel O’Connell told Tech Monitor that many tech leaders are grappling with whether to adopt a service like WhatsApp as it allows businesses to communicate with customers through a platform they’re already using. This year it has stepped up efforts to push the business potential for messaging, including selling WhatsApp as a call centre solution, claiming that “WhatsApp, Messenger and Instagram Direct offer business solutions that can complement existing tools” including click-to functionality from site, app or ad to a conversation with a sales rep using the WhatsApp API.Ĭompetition in the space is fierce, with WhatsApp going up against popular apps such as Telegram, Signal and Chinese messaging service WeChat. The company said it plans to build out further tools and support in the future, including showcasing products and managing the process independently of WhatsApp. In September, Meta confirmed WhatsApp Cloud API would allow for integration with Salesforce, allowing administrators to manage communication directly from the Saleforce platform. This was built out of an existing on-premises solution used by Vodafone, BMW and others where they pay per message sent. Meta has been working to improve the enterprise position for WhatsApp in recent months, including a move that allowed business users to share accounts across more devices through a cloud-based subscription model. ![]() ![]() In comments reported by Reuters, Zuckerberg added that “we talk a lot about the very long-term opportunities like the metaverse, but the reality is that business messaging is probably going to be the next major pillar of our business as we work to monetise WhatsApp and Messenger more.” ![]() He is said to have described WhatsApp and Messenger as being “very early in monetising” compared with the company’s larger social media platforms Instagram and Facebook. Meta says it will gain most of its sales growth from businesses using WhatsApp and Messenger. He was trying to allay any concerns from remaining employees about the financial future of the company after it made the first mass layoffs in its history, letting 11,000 workers go. Meta CEO and founder Mark Zuckerberg told employees of the struggling platform that WhatsApp business messaging services and Messenger will be driving the growth of the company for the foreseeable future, rather than the much-vaunted metaverse. ![]()
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